FOR IMMEDIATE RELEASE!
 

WHOLE EARTH FESTIVAL 2002 CELEBRATES EARTH, URGES ACTION
Whole Foods Market Sponsors Free Two Day World Music Concert and Earth Day Fest

“When one tugs at a single thing in nature, he finds it attached to the rest of the world”…John Muir

“Protect Our Home, Protect Our Future” is the theme of this year’s Whole Earth Festival, set
April 20-21st, for the San Fernando Valley’s Lake Balboa. Through a range of activities, speakers,
and an eclectic World Music Festival, the celebration promises to offer Earth-saving ideas easily
achieved at home that have a positive effect on our future. The weekend event is free and welcomes
all ages.

This year, LA’s most prominent environmental organizations have joined to present pro-active ideas
and activities to help improve the environment, while savoring the sounds of a live World Music Festival.
Over 200 booths representing various environmental, community-based and governmental organizations,
expert speakers, including Jean-Michel Cousteau, Andy Lipkis of TreePeople and Tim Carmichael of
Coalition for Clean Air, workshops, hands-on activities, the Whole Earth Marketplace with the Whole
Foods Market Food Fest, healthy living workshops, tree-plantings, and clean-up activities are planned.

The Whole Earth Festival will encourage participants to do at least five things in their lives to help improve
the environment. These “action items” include: Sign Up For “Green Power”; Choose Organic Foods; Use
Compact Fluorescent Light Bulbs; Drive Cleaner, Fuel Efficient Vehicles; Join An Environmental Group.
States Elizabeth Carovillano, Whole Foods Market Marketing Director for the Southern Pacific Region,
“People are searching for realistic ways to make a difference and these five action points present
opportunities to have an actual, positive impact on our environment.”

A diverse mix of World Music will be featured from headliners Richard Thompson, Michelle Shocked,
Michael Franti and Spearhead. The two day music festival also includes John Tesh, Peter Alsop, Kenny
Wayne Shepherd and Shannon Curfman, Walela featuring Rita Coolidge, Hassan Hakmoun, Quetzal,
Adaawe, Ziroq, Venice, Mystic Journey, special guest Lili Haydn and others. Celebrity guests and
environmental supporters attending include Esai Morales, Amy Smart, Wendie Malick and Max Gail.

Ed Begley Jr., well known for his environmental activism as well as his acting career, stated that
"The theme for this year's Earth Day is 'protect our home, protect our future,' and there is nothing
more important that we can do to achieve that, in terms of energy security, than to get ourselves
off of dependence on foreign oil by making a real commitment to true alternatives like wind, solar,
hydrogen and others. These are the energy sources of the 21st century and we need to develop them now."
The festival will feature separate ‘eco-villages’ including:

Children’s Earth Village
Celebrity storytelling, puppet shows, face painting, acoustic sing-a-longs, inter-active science exhibits.

Eco Dome Workshop Center
Authors, celebrities and speakers will address themes of environmental sustainability, health and spirituality.

Eco Tech Village
Exhibits and products focusing on renewable and alternative energy and environmentally superior technologies.
Toyota will demonstrate their new hybrid car.

Whole Earth Marketplace
Over 100 exhibits with environmentally oriented goods and services and handcrafted works. The Whole
Foods Open Air Market and Whole Foods Market Food Fest will offer organic and wholesome products,
food and drinks.

Healthy Living Village
Healing arts and holistic products and services.

Supporting organizations include title sponsor Whole Foods Market, Earth Day LA and the International
Earth Day Network, The Environmental Media Association, Earth Communications Office, Environmental Education Services, Global Green USA, World Trust Foundation, Coalition for Clean Air, Sierra Club
Angeles Chapter, TreePeople, Heal the Bay, Natural Resources Defense Council and sponsors LA
Weekly, KPCC, LA Department of Water and Power, Toyota, Ford Think, Odwalla, Cascadian Farm,
and Muir Glen Organic. Whole Earth Productions, the lead event producer, is a new Los Angeles-based non-profit production company formed in the fall of 2001 to produce events that address environmental
and social justice concerns. The event is produced in association with Jacalyn Kane Productions.
Whole Earth Festival 2002 Production Credits
A Whole Earth & Jacalyn Kane Production
 
 

Producer – Jacalyn Kane
Event Production Coordinators – Francesca Forese & Trisha Peck
Environmental Community Organizers – Woody Hastings, & John Quigley
Environmental Education Services – Susan Cox
Production & Site Consultant- Elena Lokvig Perez
Administrative Assistant – Valerie Wernick
Production Manager – Diana Huth
Production Assistants- Angel Stallings, Slevin Greenall, Noel Rhodes
Sound Design & Production – Joe Hesse & Musician Support Services
Art Direction & Design – GFDM Advertising
Public Relations - Much & House Public Relations
Workshops Coordinator – Jim Stewart
Children’s Village Coordinator – Amanda Sutherland
Volunteer Coordinator – Donna Sanchez
Security Coordinator – Anthony Sanchez
Eco Dome Tent Sound & Coordination – Scott Grusin
Program Design & Coordinator – Lyn Bradley
Hospitality Coordinator – Val Hess
Web Site Administrator – John Baltic
Web Promotions – Benford Stanley
Graphics & Design – Celeste Maguire, Tor Lokvig
Stage Manager – Randy Renner
 
 

A Heartfelt Thanks to Michael Besancon, Elizabeth Carovillano & the team at
Whole Foods Market & to the Entire Production Crew

For further information please call 310-455-0156 or email:
jackie@kaneproductions.com

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